Logo design seems to be the life blood of graphic designers. I’ve been at it for a while, and so I’ll just show a few of the identities I’ve created, along with some of the collateral that has been created to support the identity.
I actually find it hard to separate a mark from the brand experience of a business, and I believe they need to be thought of as a holistic package, not as disconnected objects for business use. So, for me, I try to understand the broader context of a mark’s use, where we can extend elements into other brand elements, and how that can be built into a more usable brand identity as a whole.
Date 1994 to 2016
Skills Branding, identity, graphic design, illustration, logo design